Brand Identity

The METERDI® brand stands for precision, innovation, and reliability in the field of test and measurement instruments. The name is a coined term, derived from “Meter” (signifying measurement and accuracy), and “D” and “I” from Dhanbad Instruments.

METERDI in English is:

“Mee-ter-dee”
(Phonetically: /ˈmiː.tər.diː/)

Pronounced in Hindi as “मीटरडी” or “मीटर डी आई”

The brand is distinct and non-descriptive, offering an exclusive identity in the marketplace.

Trademark Ownership and Protection

  • METERDI® is a registered trademark exclusively owned by METERDI Instruments India Pvt. Ltd.

  • Unauthorized use, imitation, or reproduction of the METERDI® mark, logo, or any brand asset is strictly prohibited and subject to legal action under applicable intellectual property laws.

  • The brand was officially assigned along with goodwill to METERDI Instruments India Pvt. Ltd. in March 2025.

Distinctiveness and Goodwill

  • METERDI® is a unique, coined, and distinctive trademark that is not descriptive of the product category, reinforcing its market exclusivity.

  • The brand has built substantial goodwill and reputation by consistently delivering quality, dependability, and innovation across its product lines.

  • Any attempt to mislead consumers by passing off similar-sounding brands will be pursued under trademark enforcement actions.

Official Logo Specifications

Font: Open Sans Extra Bold

Letter Spacing: 0

Font Color (Light Theme):

Black: #0a1314 (for METER)

Green: #075e53 (for DI)

Font Color (Dark Theme):

White: #fbfcff

Green: #0ba18b

Brand Use Guidelines

  • Always use the official logo as provided.

  • Maintain clear space around the logo equal to the height of the letter “M”.

  • Do not modify, distort, or change the logo colors, fonts, or arrangement.

  • Never combine the METERDI logo with other brand elements or logos without prior written approval.

Digital and Social Media Policy

  • Use only approved brand colors, fonts, and logo formats on digital assets (website, LinkedIn, social media).

  • Brand visuals must reflect professionalism and clarity.

  • Avoid any comparisons or visual similarities with competing brands that may lead to confusion or misrepresentation.

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